Chewology

Located in Kansas City, Chewology serves up Taiwanese-inspired comfort food that hits you right in the feels. After a James Beard nod, Chef Katie Liu was ready to elevate her brand identity to match the boldness of her food—and her story.

My job was to develop a verbal identity that captured the heart and hustle behind the kitchen. From brand messaging and tone of voice to menu copy and social media captions, I crafted copy that feels just like Chewology’s dishes—vibrant, soulful, and full of personality.