Vurge

NAMING
BRAND IDENTITY
BRAND MESSAGING
WEB COPY 

Vurge, formerly known as Managed Energy Systems, needed more than just a new name—they needed a total brand reboot. I stepped in to help re-energize their identity, crafting a fresh brand voice, a standout tagline, and web copy that speaks directly to their mission of uncovering and pursuing energy savings for manufacturers, distributors, and commercial businesses.